I realized today that itâ€™s probably only a matter of time before a Nirvana song is used to sell cars, or something. Courtney Love, when sheâ€™s not trying to claim credit for Kurtâ€™s music (see: the â€œOld Ageâ€ controversy), funds her downward spiral on her share of the Nirvana royalties, and would probably sell â€œLithiumâ€ to sell Lincoln Navigators tomorrow. The issueâ€™s whether Dave Grohl and Krist Novoselic can hold out forever.
As far as I know, yes.
But for the rest of their lives, as long as they hold out and go about their lives (their cell phones purring with the calls from Loveâ€™s lawyers asking about potential deals) thereâ€™ll be this temptation that follows them, offering millions of dollars if theyâ€™ll consent to use of â€œLove Buzzâ€ in an energy drink commercial.
The advertisers will dog them forever, because for people like me, itâ€™s a cue to pay attention, already emotionally vested. This is why Led Zepplin was such a perfect way for Cadillac to attack aging Boomers with disposable incomes, why today bands are co-opted almost immediately (M.I.A. with all their radical politics selling Hondas, Postal Service tunes hawking whatever): you form your emotional connections to music, and then theyâ€™re available for easy switching to a commodity of choice.
Hold out, Krist. Please.
Nirvana’s “Breed” is the music track in the EA Sports Baseball ads. I couldn’t believe it the first time I saw it: I thought I must be confusing it with something similar, or a cover, or — nope.
This sucks. Thanks, guys. My faith, unrewarded again.