Watch ads enough, and you’ll start to note that much of the time, the ad is an attempt at an almost Rovian sales philosophy: selling the weakest part of your product as a strength (SUVs with huge gas tanks saying “get 300 miles on a single tank!”).
But Xbox 360 marketing’s taken this up hilariously:
Limit 1 per customer. Due to high demand, orders placed after October 26th may not ship until March 2006.
If you’re a serious gamer looking for the ultimate console, the search ends here. Fully loaded, the Xbox 360 Ultimate Bundle
The search doesn’t end “there” so much as this is the waiting room for the actual place where the search ends. If you’re looking for a “the ultimate console” you haven’t just found one: you’ve found the queue. Now just wait a long, long time.
It’s crazy. You could sell anything out of stock this way. “Are you tired of pedaling around on a bike that weighs over 10 pounds? Well, for only $5,000,000 you can buy a bike made of pure Unobtainium, a substance we haven’t even invented yet, but which we’re sure will offer amazing handling and performance sometime after 2050.”
“Hungry? Get on the waitlist for Snickers.”